Courtney Adeleye, a former nurse turned beauty mogul, has done it again. Known for building The Mane Choice into a $100 million haircare brand, Courtney is now making headlines for her latest venture—Watch & Sea Beauty, a 100% Black-owned, legacy-driven brand now available at Target.

Many thought it couldn’t be done. But Courtney Adeleye is living proof that with strategy, vision, and purpose, nothing is impossible. She didn’t just build a beauty brand—she made history.

After selling The Mane Choice, some assumed Courtney had reached the peak of her career. But for her, that was just the beginning. Instead of walking away, she chose to study how self-made billionaires built their success. She watched how the business world worked and then made her own moves, in her own way.

Her new brand, Watch & Sea Beauty, isn’t just another line of haircare products. It’s a statement. It’s a return to the space she helped transform—on her own terms. She’s now the only Black person to exit the textured haircare market and re-enter mass retail with a brand entirely owned and led by her.

Watch & Sea Beauty is more than products. It’s about legacy. It’s about showing what’s possible when Black women lead with intention and refuse to settle. The brand was created to empower, inspire, and remind people that the crown belongs to those who dare to dream big.

Courtney’s journey is one of hard work, faith, and bold decisions. From her nursing days to building multi-million-dollar brands, she has proven time and again that success is not limited to one chapter.

The launch of Watch & Sea Beauty at Target marks a historic moment—not just for Courtney, but for the entire beauty industry. It’s a reminder that Black excellence continues to rise, and that legacy is built with every bold step forward.

Follow @courtneyadeleye and @watchandseabeauty to see history unfold—again.

Send us message to promote your black business today.