After nearly two decades, Nelly is reviving his iconic fashion brand, Apple Bottom Jeans. Fans of the brand and the rapper are thrilled to see the return of a clothing line that took the fashion world by storm in the early 2000s. Nelly launched Apple Bottom in 2003, quickly becoming a trendsetter, primarily known for its celebration of curves and body positivity.

Apple Jeans was designed with a specific purpose in mind—to cater to women of all shapes and sizes, particularly those with fuller figures. The brand’s focus on inclusivity and flattering fit for curvy women set it apart from other denim lines at the time. By 2006, Apple Bottom Jeans had become a household name, ranking as the sixth most-Googled denim brand, competing with major labels like Rock & Republic, True Religion, Diesel, and Guess.

Nelly’s vision for Apple Bottom Jeans was to create a fashion line that didn’t just cater to the typical high-fashion, slim standard but embraced and celebrated diverse body types.

After 20 years, the rapper has announced that the brand is making a significant comeback. The revival of Apple Bottom Jeans comes when inclusivity in fashion is more important than ever. While the brand made waves in the 2000s, Nelly is preparing to reintroduce Apple Bottoms to a new generation of women who value comfort, style, and inclusivity.

Nelly has yet to reveal the full details of the comeback, but fans are eagerly waiting to see how the brand will evolve in today’s fashion world. The revival is expected to bring a fresh take on the classic designs while staying true to the brand’s original mission of celebrating curves and body positivity.

For those nostalgic about the 2000s or new to the brand, Apple Bottom Jeans’ return promises to make waves once again. Stay tuned for more updates on the release!

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