Dawon Matthews’ story is one of true redemption, hard work, and purpose. Once struggling to find a job because of his criminal record, Dawon is now the proud owner of a $1 million food truck business in Houston, Texas — Goodies Soul Kitchen.

Life wasn’t always easy for Dawon. After facing time behind bars, he found himself rejected by employers again and again. “Nobody wanted to give me a chance,” he once shared. But instead of giving up, Dawon decided to create his own opportunity. He turned his love for cooking into a business that not only changed his life but also impacts the lives of many others.

Goodies Soul Kitchen started as a small dream and quickly grew into one of Houston’s most loved food trucks. Known for its Southern comfort dishes — from fried chicken and mac & cheese to collard greens and cornbread — the food truck has become a local favorite. People line up for Dawon’s flavorful plates and warm hospitality, but what truly makes his business special is his mission.

Dawon uses his success to give others a second chance at life. Through Goodies Soul Kitchen, he hires former inmates and recovering addicts, helping them rebuild their lives and find purpose again. “I know what it feels like to be counted out,” he says. “So I make sure to count others in.”

His journey from rejection to recognition shows what happens when determination meets opportunity. Dawon’s business has now grown into a $1 million empire, proving that your past doesn’t have to define your future.

Goodies Soul Kitchen isn’t just about great food — it’s about hope, second chances, and community. Dawon Matthews turned his struggles into strength, inspiring many others to believe that redemption is possible.

Visit Goodies Soul Kitchen to learn more or grab a plate of soul food that’s made with heart.

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