In Detroit, dreams are built with passion, determination, and a little help from family. Daviant “Dae” Palmer is living proof of this. In April 2020, Dae made a bold decision to quit his job as a cable installer to follow his true passion: detailing cars. With nothing but his skills and a driveway, he started Dae’s Detail from home, cleaning cars with dedication and precision.

What started as a small driveway operation quickly turned into something much bigger, thanks to his biggest supporter — his mom, Typhany Jones. She began recording videos of Dae’s meticulous cleaning techniques and posting them on TikTok. One of their clips went viral, racking up an astonishing 16 million views, while their page grew to over 238,000 followers.

The power of social media worked wonders for their business. The viral fame brought a surge of customers, boosting Dae’s revenue by 70%. With this success, they were able to move the business out of the driveway and into a dedicated building at 8141 Gratiot Avenue, Detroit.

Dae’s Detail now offers a full range of services, from interior deep cleans to exterior polishing, with prices starting at just $45. But for Dae, it’s about more than just cars. He and his mom are committed to giving back to the Detroit community that supported their growth. Their journey is a powerful example of how following your passion, staying consistent, and embracing social media can turn a small idea into a thriving business.

Check out Dae’s Detail or visit their website at daesdetail.com. If you’re looking to promote your own business, don’t hesitate to send us a DM!