In a world where big tech brands control most of the market, one Black woman is changing the game with her own smartwatch brand called Trevit Tribe. It is now one of the very few smartwatch brands in the world that is fully owned and run by a Black woman.
The brand was created by Chérie, whose story started during a very difficult time in 2020. Back then, life was not easy for her family. Her mother worked extremely hard. She went to school during the day, worked at night, and still found time to care for her family. At the same time, Chérie had two siblings in college and one in high school. Everyone helped where they could, but money was still very tight.
Buying an Apple Watch to help her mother track her health and wellness was simply not possible. Then one day, something special happened. Chérie’s uncle surprised her mother with an Apple Watch. The happiness on her mother’s face was something Chérie never forgot. That moment changed everything for her.
She realized that many families like hers do not have access to helpful tools like smartwatches because of high prices. From that moment, she made a decision. She wanted to create an affordable smartwatch for everyday people.
That idea became The Trevit Smartwatch.
The Trevit Smartwatch is made for people who want great features without spending too much money. It supports wellness, fitness tracking, and daily use, all at a price that more people can afford.
Since launching earlier this year, the brand has already received strong support from the community. Many people are proud to support a Black-owned tech brand that understands real-life struggles.
Chérie hopes more people will follow and support the brand by checking out @trevitribe and visiting www.trevit.store.
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