LUNA MAGIC, a beauty shop owned by Afro Latino sisters, has achieved a major milestone by securing a deal on the popular show Shark Tank. The brand, known for its vibrant and colorful makeup inspired by the Caribbean and Latin American cultures, caught the sharks’ attention with its unique approach and rapid growth in the competitive beauty market.

A Winning Pitch on Shark Tank

Dominican-American sisters Mabel and Shaira Frías founded LUNA MAGIC with a passion for beauty, culture, and black female entrepreneurship. In 2019, Mabel Frías and her sister Shaira Frías launched their beauty shop, quickly gaining fans, including Cardi B! Their brand grew rapidly and later launched in major retailers like Target, CVS, and Walmart. 

In 2021, the sisters took LUNA MAGIC to Shark Tank and accepted a deal with real estate mogul Barbara Corcoran, making LUNA MAGIC one of the few Latina-owned brands to land a deal on the show.

The sisters shared their journey from modest beginnings to building a brand that has gained recognition online and in major stores like Target and Walmart. Their products, including eyeshadow palettes, lipsticks, and beauty tools, are designed to celebrate all skin tones, making beauty accessible to everyone.

Celebrating Afro-Latino Culture

LUNA MAGIC’s success on Shark Tank is more than just a business achievement; it’s a big moment for representation in the black community. As an Afro-Latino brand, LUNA MAGIC is flying to new heights and setting new standards for what beauty can be. The Frías sisters are dedicated to celebrating the diversity of the Latino community, and their products reflect this vision.

With bold color choices and inclusive marketing, LUNA MAGIC aims to make beauty fun and accessible for everyone, regardless of background. This deal is a significant step in bringing more diverse voices and perspectives into the mainstream beauty industry.

A Supporter to Black Owned Businesses

Organizations like Success Is Us are also playing a crucial role in supporting black-owned businesses like LUNA MAGIC. Success Is Us is dedicated to empowering Black entrepreneurs and black female entrepreneurs by providing resources, networking opportunities, and promotions. Their support helps uplift brands like LUNA MAGIC and ensures that various black entrepreneurs can continue to innovate and make a mark in their industries.

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With their new Shark partner, LUNA MAGIC is ready for rapid growth. The brand plans to expand its product line, increase its presence in stores, and continue its mission to bring positivity and empower women of all skin tones and backgrounds to feel beautiful and confident.

LUNA MAGIC’s journey from a small startup to securing a deal on Shark Tank inspires other black businesses aiming to succeed. The Frías sisters have built a successful brand that celebrates culture, diversity, and entrepreneurship.

For more information on LUNA MAGIC and its products, visit their official website at lunamagic.com or Luna Magic Instagram