Often called a modern-day Madam C.J. Walker, entrepreneur and philanthropist Courtney Adeleye is making history again. She has officially launched her new haircare brand, Watch & Sea Beauty, in more than 2,500 CVS stores across the United States. This major retail move places her among a small group of business leaders who have built multiple national beauty brands.

Courtney Adeleye first became widely known as the creator of The Mane Choice, a popular haircare brand that gained loyal customers across the country. Now, as the CEO of Watch & Sea Beauty, she is proving that her success was not just a one-time achievement. Instead, she is building a lasting legacy in the beauty industry.

Watch & Sea Beauty focuses on healthy hair and quality ingredients. The brand is designed for people who want products that support strong, beautiful hair while still being affordable and easy to find. By launching in CVS stores nationwide, the products are now within reach for millions of shoppers.

This milestone is important not only for Courtney Adeleye, but also for representation in the beauty world. Building one national brand is a big success. Launching a second brand at this level is rare and shows her business strength, vision, and dedication.

Beyond business, Courtney is also known for giving back and supporting communities through her work. Her journey shows that legacy is not just about money or fame, but about creating opportunities, opening doors, and inspiring others to dream bigger.

With Watch & Sea Beauty now available in thousands of CVS locations, Courtney Adeleye continues to shape the future of haircare and prove that history can be made more than once.

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